Accidental Branding
An intriguing and a fascinating book that explores the life of people who managed to create extra ordinary brands,David Vinjamuri ,the author, has managed to …
Category: Marketing
A new Business Idea
Chennai has seen an unprecedented growth over the past five years , especiallyin the hotel industry . There has been a sprout of restaurants , …
Do Men have skin ?
The Recent launch of Menz active , by HLL and Fair and Handsome by Emami hascreated quite a stir in the media , with the …
Did You Know?
Westside, a popular apparel retail store belongs to Tata? Titan, India’s leading watch brand belongs to Tata? When did u realize, Xerox is actually a …
ipl / Marketing / PR / Reality Shows / ShahRukh Khan / Shilpa Shetty / Simbu / SreeSanth / t20
“Incidental PR” – As Real As it Gets
Shilpa Shetty ,Sreesanth, Simbu, ShahRukh KhanWhat do these people have in common ?Well, they have all played an unknowing yet a crucial part in promoting …