Indian Railways : Have they really embraced the Web ?
Indian Railways is one of the biggest organizations in the world and holds the record for the maximum no of employees employed under them. They …
Category: Marketing
“The Bond” Marketing
The recently released “Quantum of Solace” has been touted as the “the next golden age of Bond movies” , with a fast paced ,realistic and …
Personalised Car Registrations
Ever wondered having a fancy number , with a stylish number plate for ur car ? Browsed countless designs and yet returned unsatisfied? With this …
Microsoft beats profits forecast
US software giant Microsoft has posted profits and sales figures well above analysts’ expectations.The firm made a $4.37bn profit during the first three months of …
Retail in India : Is it still taken for granted ?
The Indian nation might be in the progressive shift from being a developing nation to a developed nation but the state of retailing has never …
Joy of Flying with the King of Good TImes
Just hours after my last post on embracing your competition , arch rivals Kingfisher and Jet Airways has announced that they will form a Code …
accidental branding / al ries branding / differentiation in retail / Marketing / starbucks branding / value added advantage for retailers
Embrace your neighbourhood
With the onset of Dussehra, Navratri and Diwali season, I decided to pick up a few apparels from the recently opened “Style One” store in …
accidental branding / differentiation in marketing and product development / Marketing / p.s.i love you / the new coke / what do women want ?
Do you know what you want?
I just happened to watch a beautiful movie called P.S. I Love you and was quite amazed by itNever for a minute thought it to …