Joy of Flying with the King of Good TImes
Just hours after my last post on embracing your competition , arch rivals Kingfisher and Jet Airways has announced that they will form a Code …
Category: branding
Make hay while sun shines but Make ur sale when it Rains
Have you ever wondered how to prevent a major dampening in sales especially when it pours heavily or during a rough weather climate ? Or …
Can Katrina sparkle with the new Nakshatra?
The recent buzz in the celebrity branding , is that Katrina has replaced Aishwarya Rai as the brand ambassador for Nakshatra Diamonds , one of …
Consumer education : The right path to build a brand!
Brand Knowledge is a function of awareness, which relates to consumers’ ability to recognize or recall the brand, and image, which consists of consumers’ perceptions …
brand loyalty / branding / coca cola / distribution / Marketing / pepsi
Brand Loyalty in a Cola? You must be kidding!!
History has shown us that there have been several firms and research agencies that have deeply analyzed the different marketing strategies adopted by the two …
Accidental Branding
An intriguing and a fascinating book that explores the life of people who managed to create extra ordinary brands,David Vinjamuri ,the author, has managed to …
Do Men have skin ?
The Recent launch of Menz active , by HLL and Fair and Handsome by Emami hascreated quite a stir in the media , with the …
Did You Know?
Westside, a popular apparel retail store belongs to Tata? Titan, India’s leading watch brand belongs to Tata? When did u realize, Xerox is actually a …