accidental branding Archives - Marketing in a Branded World

accidental branding, al ries branding, differentiation in retail, Marketing, starbucks branding, value added advantage for retailers

Embrace your neighbourhood

by: Karthik MuraliOctober 10, 2008

With the onset of Dussehra, Navratri and Diwali season, I decided to pick up a few apparels from the recently opened “Style One” store in […]

accidental branding, differentiation in marketing and product development, Marketing, p.s.i love you, the new coke, what do women want ?

Do you know what you want?

by: Karthik MuraliOctober 3, 2008

I just happened to watch a beautiful movie called P.S. I Love you and was quite amazed by itNever for a minute thought it to […]

accidental branding, early adopters, iphone in India, laggards, Marketing

IPhone : Too expensive for a Laggard market

by: Karthik MuraliAugust 22, 2008

The IPhone has arrived in a grandeur style in India with a hefty price tag of 30 k and 36 k for the two variants […]

accidental branding, innovative design, kissan jam squeeze, Marketing, packaging strategy, vista vs Xp

Design & Packaging :”Squeezing the right way ahead”

by: Karthik MuraliAugust 18, 2008

The key success for most brands has come from their way of identifying the customer needs and more importantly the their level of understanding and […]

aadi sale, accidental branding, discount sale, Marketing

“Genuine Sale” – The best oxymoron ever invented !

by: Karthik MuraliAugust 1, 2008

It’s that time of that year , when most retail stores in Tamil Nadu have announced major discount sale across the season. The discount ranges […]

accidental branding, branding, david vinjamuri, Marketing

Accidental Branding

by: Karthik MuraliJuly 22, 2008

An intriguing and a fascinating book that explores the life of people who managed to create extra ordinary brands,David Vinjamuri ,the author, has managed to […]