Kuselan !
An off-the beat movie , with the Superstar Rajnikanth donning an entirely different role (every movie he does don a diff role ). Now its …
Author: Karthik Murali
“Genuine Sale” – The best oxymoron ever invented !
It’s that time of that year , when most retail stores in Tamil Nadu have announced major discount sale across the season. The discount ranges …
brand loyalty / branding / coca cola / distribution / Marketing / pepsi
Brand Loyalty in a Cola? You must be kidding!!
History has shown us that there have been several firms and research agencies that have deeply analyzed the different marketing strategies adopted by the two …
Accidental Branding
An intriguing and a fascinating book that explores the life of people who managed to create extra ordinary brands,David Vinjamuri ,the author, has managed to …
brand promise / fed ex overnight delivery / immutable laws of branding / matrimonial sites / social networking sites
Is it the real you ?
An interesting article in the Chennai Chronicle, which analyses the current scenario in online matrimonial sites, where people have found to fake their profiles and …
A new Business Idea
Chennai has seen an unprecedented growth over the past five years , especiallyin the hotel industry . There has been a sprout of restaurants , …
Game, Set and Match Nadal !
Is this just a game of tennis at the end of the day or a war between the masters at the prestigious centre court in …
Update on my previous post
I might have as well written this as a comment , but probably many might have missed it..I gladly appreciate all those who took the …