The battle for the “browser” space has certainly heated up , with Software giants Google and Microsoft unleashing the “next generation” browsers with advanced features. […]
Would anyone care if ur brand goes out of existence ?
A recent tragedy, just across my street ,makes me wonder what that actually meant to a lot of people. Saravana Stores , a huge retailer […]
China halts even the Rains
Experts agree that the recently concluded Beijing Olympics was one of the spectacular and finest Olympics ever conducted. China had poured in billions of dollars […]
IPhone : Too expensive for a Laggard market
The IPhone has arrived in a grandeur style in India with a hefty price tag of 30 k and 36 k for the two variants […]
Design & Packaging :”Squeezing the right way ahead”
The key success for most brands has come from their way of identifying the customer needs and more importantly the their level of understanding and […]
Big Bazaar, Waking Life, & The Secret
I guess people are wondering what on earth the blog title meant. Well for starters, it’s an attempt to link three interesting phenomenon I encountered […]
Can Katrina sparkle with the new Nakshatra?
The recent buzz in the celebrity branding , is that Katrina has replaced Aishwarya Rai as the brand ambassador for Nakshatra Diamonds , one of […]
Consumer education : The right path to build a brand!
Brand Knowledge is a function of awareness, which relates to consumers’ ability to recognize or recall the brand, and image, which consists of consumers’ perceptions […]