The Browser Wars : An Inside Look
The battle for the “browser” space has certainly heated up , with Software giants Google and Microsoft unleashing the “next generation” browsers with advanced features. …
Author: Karthik Murali
Would anyone care if ur brand goes out of existence ?
A recent tragedy, just across my street ,makes me wonder what that actually meant to a lot of people. Saravana Stores , a huge retailer …
are you afraid of the dark / beijing olympics closing ceremony / control the nature / michael crichton / rain dispersal rockets / sidney sheldon / state of fear / technology
China halts even the Rains
Experts agree that the recently concluded Beijing Olympics was one of the spectacular and finest Olympics ever conducted. China had poured in billions of dollars …
IPhone : Too expensive for a Laggard market
The IPhone has arrived in a grandeur style in India with a hefty price tag of 30 k and 36 k for the two variants …
accidental branding / innovative design / kissan jam squeeze / Marketing / packaging strategy / vista vs Xp
Design & Packaging :”Squeezing the right way ahead”
The key success for most brands has come from their way of identifying the customer needs and more importantly the their level of understanding and …
big bazaar / hyper market / indian retail / organized and unorganized retailing / the secret / waking life
Big Bazaar, Waking Life, & The Secret
I guess people are wondering what on earth the blog title meant. Well for starters, it’s an attempt to link three interesting phenomenon I encountered …
Can Katrina sparkle with the new Nakshatra?
The recent buzz in the celebrity branding , is that Katrina has replaced Aishwarya Rai as the brand ambassador for Nakshatra Diamonds , one of …
Consumer education : The right path to build a brand!
Brand Knowledge is a function of awareness, which relates to consumers’ ability to recognize or recall the brand, and image, which consists of consumers’ perceptions …