Retail in India : Is it still taken for granted ?
The Indian nation might be in the progressive shift from being a developing nation to a developed nation but the state of retailing has never …
Author: Karthik Murali
Nouveau Riche
Contrary to my previous article on the financial meltdown, and people losing huge amounts of money, I have tried to write about a new concept …
Trace Your Money – Or was there one in the first place?
A very interesting article I came across in the net , when I tried to figure out what actually happened to the billions of dollars …
Joy of Flying with the King of Good TImes
Just hours after my last post on embracing your competition , arch rivals Kingfisher and Jet Airways has announced that they will form a Code …
accidental branding / al ries branding / differentiation in retail / Marketing / starbucks branding / value added advantage for retailers
Embrace your neighbourhood
With the onset of Dussehra, Navratri and Diwali season, I decided to pick up a few apparels from the recently opened “Style One” store in …
accidental branding / differentiation in marketing and product development / Marketing / p.s.i love you / the new coke / what do women want ?
Do you know what you want?
I just happened to watch a beautiful movie called P.S. I Love you and was quite amazed by itNever for a minute thought it to …
Singapore Grand Prix – A Race Review
As the five red lights illuminated, there was a gleaming smile across Bernie Eccelstone’s face . With the stunning success of the Singapore Grand Prix, …
Make hay while sun shines but Make ur sale when it Rains
Have you ever wondered how to prevent a major dampening in sales especially when it pours heavily or during a rough weather climate ? Or …